TenMillionPixels

I was scanning my Tumblr feed when I saw the left image, via Nevver. The compositional and content similitude immediately made me think of the right side image, which I also stumbled across a while ago via Nevver. 

Recently, I’ve been seeing Nevver on a lot of top Tumblr blogs and top curated blogs of the internet lists. Having followed Nevver for a few years now, I can totally agree with the idea that it is in the top 5 blogs on the web. The quality of the photographic and philosophical content is very high, but what really blows me away about this blog is the amount of great content. I don’t know who is running and maintaining the blog (aside from Peter Nidzgorski), but the responsible party (parties?) is doing a hell of a lot of work for ostensibly zero pay. No ads. No publicity. No nothing. Just content. 

And Peteski is a ghost. As I mentioned, no publicity. The guy does what he does without talking to anyone, remaining completely private, and never posting any content about or by himself. While I am friends with him on FB, his FB page is completely devoid of personal information. Googling him produces no results, and likewise it’s impossible to find interviews or information about him. 

Maybe that is what I like the most about Peteski’s projects (including Nevver, This Isn’t Happiness, HotVVheels, and Die Big, all umbrella-ed under X818). In this day and age, people self-promote on the internet, and many people are internet famous, or are made by the internet and its power to connect and publicize. Peteski stays relatively anonymous. X818 is about content, not self-aggrandizement and being internet famous. All of his projects are completely devoid of advertising, more than likely as a means of keeping design clean and content free of outside influence. All of that, combined with the content, means everything X818 is original and different, and completely refreshing in a seemingly endlessly re-hashed internet age.